Hi, I’m Craig Spalding.

For 12+ years, I’ve worked in full-spectrum brand strategy and marketing, performance and growth marketing, B2B and DTC, communications and messaging, digital marketing, brand development, team growth and mentorship, business development, go-to-markets and product marketing, copywriting and PR storytelling, creative direction, content creation, community-building and stakeholder engagement, tradeshows and events…

… the list goes on.

My LinkedIn? Here ya go.

Growth & Impact Director at Vermilion

Leading Vermilion’s marketing, business development, community impact, and corporate social responsibility expertise

Vermilion is a full-service marketing and advertising agency based in Boulder, Colorado, serving organizations that make a positive impact. Our expertise spans impact-focused nonprofits and foundations, science & government, environmental & sustainability, fast-growing CPG brands & startups, and the outdoor & recreation industry. If you’re looking for creative marketing support, drop a line!

Some of Vermilion’s purpose-driven clients

Denver Park Trust, B Corporations, & B Local Colorado

Leveraging marketing and purpose-driven business as a force for good

I serve on the nonprofit board of Denver Park Trust, helping to improve public health and address climate impact by expanding access to parks, especially in underserved neighborhoods. Through land acquisition, community initiatives, pollinator pathways, and urban canopies, Denver Park Trust helps maintain and transform Denver's green spaces.

I’ve also served as a board member with B Local Colorado, and as Programs Lead for B Lab’s B Proud Network, and I am an active participant in B Corporation and nonprofit communities.

Audience and data-driven marketing for purpose brands

I was previously the Creative & Marketing Director at Kidrobot, a global brand of collectible contemporary art toys and licensed pop culture merchandise. Before that, I was the Brand & Marketing Director at 1908 Brands, a parent company of natural, sustainable consumer packaged goods brands. My career began in marketing and graphic design at Alfalfa's Market, Boulder, Colorado’s only local and independent natural products grocer at the time.

Outdoorsy nerd and serial hobbyist

I hike and backpack often, relax with video games, and start more books than I can ever finish. I thru-hiked (most of) the Colorado Trail, I love lists, I collect art, I watch a completely normal amount of television, and I am an amateur birder. I frequently get lost in Spotify wormholes (or cycling around Denver).

When I’m not doing any of the above, you can find me exploring Colorado with my mutt (Margot, unemployed) and partner (Ben, Cochlear).