Hiya, I’m Craig Spalding.
For the last 12+ years, I’ve worked in full-spectrum brand and marketing strategy, performance and growth marketing, B2B and DTC, communications and messaging, digital and content marketing, brand development, marketing team mentorship, business development, go-to-market and product strategy, copywriting and storytelling, creative direction, content creation, community-building and stakeholder engagement, tradeshows and events … the list goes on.
My LinkedIn? Here ya go.
Business Development & Marketing Director at Vermilion
Vermilion is a full-service marketing and advertising agency based in Boulder, Colorado. Vermilion was founded in 1980 to serve organizations that make a positive impact. We specialize in groups tackling the many facets of climate change, sustainability, energy, land use, and environment advocacy and policy. If you’re looking for brand strategy, creative and design work, or digital support, drop a line!
Some of our purpose-driven clients
B Corp & B Local CO — ethical marketing as a force for good
I’m a Board Member with B Local CO and an active participant in B Corporation and nonprofit communities, with a passion for regenerative agriculture, land and food systems, corporate social responsibility, business as a force for good, renewable & future energy, and using my marketing expertise to make the world a better, healthier, more equitable place.
Audience-driven marketing for purpose brands
Previously, I was the Marketing Director at Kidrobot, a global brand of collectible contemporary art toys and licensed pop culture merchandise. Before that, I was the Director of Marketing at 1908 Brands, a parent company of natural, sustainable consumer packaged goods brands. My career began in marketing and graphic design at Alfalfa's Market, Boulder CO’s only local and independent natural products grocer.
Outdoorsy nerd and serial hobbyist
I hike or backpack any chance I get, relax with video games, and start more books than I can possibly finish. I thru-hiked (most of) the Colorado Trail in 2022, I love repetitive lists, I am an OG comic book nerd, I collect art, I watch a completely normal amount of television, I am an amateur birder, and I frequently get lost in Spotify wormholes (or cycling around Denver).
When I’m not doing any of the above, you can find me exploring Colorado with my mutt (Margot, unemployed) and partner (Ben, Valmont Industries).