Hi, I’m Craig Spalding.

For 12+ years, I’ve worked in full-spectrum brand strategy and marketing, performance and growth marketing, B2B and DTC, communications and messaging, digital marketing, brand development, team growth and mentorship, business development, go-to-markets and product strategy, copywriting and storytelling, creative direction, content creation, community-building and stakeholder engagement, tradeshows and events…

… the list goes on.

My LinkedIn? Here ya go.

Growth & Impact Director at Vermilion

Leading Vermilion’s community impact, corporate social responsibility, business development, and marketing

Vermilion is a full-service marketing and advertising agency based in Boulder, Colorado, serving organizations that make a positive impact. Our expertise spans groups in environmental & sustainability sectors, fast-growing CPG brands & startups, the outdoor & recreation industry, and impact-focused nonprofits and foundations. If you’re looking for brand strategy, creative and design work, or digital support, drop a line!

Some of Vermilion’s purpose-driven clients

Denver Park Trust, B Corporations, & B Local Colorado

Leveraging marketing and purpose-driven business as a force for good

I serve on the nonprofit board of Denver Park Trust, helping to address climate change through equitable access to quality parks, especially in historically underserved neighborhoods throughout the city. Through land acquisition, community initiatives, pollinator pathways, and urban canopies, Denver Park Trust helps maintain and transform the green spaces of Denver.

I’ve also served as a board member with B Local Colorado, and as Programs Lead for B Lab’s B Proud Network, and I am an active participant in B Corporation and nonprofit communities.

Audience and data-driven marketing for purpose brands

I was previously the Growth Marketing Director at Kidrobot, a global brand of collectible contemporary art toys and licensed pop culture merchandise. Before that, I was the Director of Marketing at 1908 Brands, a parent company of natural, sustainable consumer packaged goods brands. My career began in marketing and graphic design at Alfalfa's Market, Boulder, Colorado’s only local and independent natural products grocer at the time.

Outdoorsy nerd and serial hobbyist

I hike or backpack often, relax with video games, and start more books than I can possibly finish. I thru-hiked (most of) the Colorado Trail in 2022, I love repetitive lists, I am an OG comic book nerd, I collect art, I watch a completely normal amount of television, and I am an amateur birder. I frequently get lost in Spotify wormholes (or cycling around Denver).

When I’m not doing any of the above, you can find me exploring Colorado with my mutt (Margot, unemployed) and partner (Ben, Cochlear).